ETHICAL ADVERTISING IN HEALTH-BASED INITIATIVES
How potent a power is [communication technology] destined to become in the civilization of the world! This binds together by a vital cord all the nations of the earth. It is impossible that old prejudices and hostilities should longer exist, while such an instrument has been created for an exchange of thought between all nations of the earth. ~Briggs and Maverick (1858) Have you ever wondered why you like to read press stories of events that you already witnessed? Any soccer, basketball, gol... (Wait, that’s not a sport) fans? The media takes our love for using our wits and gives us a way to make them into our own reality. The media adds a sense of hyper-reality to experiences that we already know, feeding our desires and keeping us addicted. The media keeps you coming back for more. It’s probably the reason you’re r...